About Pet Food Labels
Regulated by the FDA
The FDA regulates that can of cat food, bag of dog food, or box of dog treats or snacks in your pantry.  The FDA’s regulation of pet food is similar to that for other animal feeds. The Federal Food, Drug, and Cosmetic Act (FFDCA) requires that pet foods, like human foods, be pure and wholesome, safe to eat, produced under sanitary conditions, contain no harmful substances, and be truthfully labeled. In addition, canned pet foods must be processed in conformance with the low acid canned food regulations to ensure the pet food is free of viable microorganisms (see Title 21 Code of Federal Regulations (CFR), Part 113). There is no requirement that pet food products have pre-market approval by the FDA. However, FDA ensures that the ingredients used in pet food are safe and have an appropriate function in the pet food. Many ingredients such as meat, poultry, grains, and their byproducts are considered safe “foods” and do not require premarket approval. Other substances such as mineral and vitamin sources, colorings, flavorings, and preservatives may be generally recognized as safe (GRAS) or must have approval as food additives. Pet-food labeling is regulated at two levels. The FDA regulations require proper identification of the product, net quantity statement, name and place of business of the manufacturer or distributor, and a proper listing of all the ingredients in order from most to least, based on weight. Some states also enforce their own labeling regulations. Many of these regulations are based on a model provided by the Association of American Feed Control Officials (AAFCO). For more information about AAFCO, please visit its website. FDA also has put into place policies for making health claims on pet food, such as “maintains health of urinary tract,” “low magnesium,” “reduces plaque and tartar,” and “reduces hairballs in cats.” Guidance for collecting data to make a urinary tract health claim is available in Guidelines 55 on the CVM website BSE and the Safety of Pets With the exception of cats, no pets (companion animals) are known to be susceptible to the infectious agent that causes BSE in cattle. No evidence of BSE has ever been found in dogs, horses, birds, or reptiles. However, cats are susceptible. Approximately 90 cats in the UK and several cats in other European countries have been diagnosed with the feline version of BSE, or FSE. Before it was recognized that they were susceptible to the BSE agent, cats were exposed to the infectious agent through commercial cat food or through meat scraps provided by butchers. The number of reported cases of FSE in the UK and Europe has been declining annually since 1994 after implementation of feed bans in those countries. Currently in the U.S., animal products that are prohibited from cattle feed are acceptable for use in pet food. Such products include meat and bone meal, for example. However, FDA believes that the safeguards it has put into place (i.e., ruminant feed rule) to prevent BSE in the U.S. have also protected cats. To date, no case of FSE has been found in the U.S. FDA continues to review these safeguards to be sure they are adequate, especially in light of the BSE case found in Washington State in December, 2003. Material from the BSE positive cow in Washington State did not pose a risk to cats in the U.S. because none of it was released into distribution. All firms involved with the incident in Washington State were found to be in compliance with the BSE rules. In addition, when the BSE positive cow was found in Canada in May 2003, the FDA stopped imports of all pet foods made from material derived from mammalian sources, and the pet food manufacturer recalled the food it had manufactured that was thought to contain material from the infected cow. In an Advance Notice of Proposed Rulemaking published in the Federal Register on July 14, 2004, the FDA announced that the agency intends to further strengthen the ruminant feed rule (or BSE feed regulation) by prohibiting the use of high-risk tissues, often referred to as specified risk material or SRM, in any animal feed including pet food. It is always wise to consult with a veterinarian before making changes to your pet’s diet.

Black Gold Is Designed for All Breeds and Sizes

What Customers Have to Say About Black  Gold

Don't Want to Have to Feed Any Other Dog Food

“I’m breeding labs and don’t want to have to feed any other dog food. Black Gold has proven to be excellent for my dogs and a real asset to the dogs’ condition and coats. I believe it helps me sell puppies.”

Veterinarian Breeding Beagles and Loves Black Gold

“I am a veterinarian who owns a small dog-breeding kennel devoted to the beagle breed here in western Montana. I was looking for a top quality, reasonably priced dog food to feed to all my dogs, in particular for my breeding bitches as well as their puppies. Well, I found that in Black Gold’s Premium Performance Blend (25-18) Dog Food. It proved to be extremely palatable (my dogs love it) and highly digestible, resulting in less food fed and low stool volume. My dogs are happier and healthier, have beautiful shiny coats, keep up performance level activity, and, best of all, my bitches maintain optimal weight throughout gestation and lactation. ” Furthermore, the small kibble from the “black bags,” coupled with its 100% complete and balanced nutrition made from top-grade ingredients, has proved to be the perfect food for weaning our pups onto. They do absolutely great on it, and I recommend it to all of our customers. Moreover, this food is made right here in the good ol’ USA, and we get great service from our Montana Black Gold distributors, Mable and Roland Deane, and their dealers throughout the state. Thank you, Black Gold, and thank you, Deanes, for such a great product at an affordable price.” –Dr. Doug Dierking, D.V.M., Beagles West Diamond D Kennels, Missoula, Montana–Dr. Doug Dierking, D.V.M., Beagles West Diamond D Kennels, Missoula, Montana

Has Seen Tremendous Change in His Dogs

“Hi. May I start by saying that I really like your dog food. I have seen a tremendous change in my dogs’ level of activity and the quality of their coats. They seem to just gleam. I have seen less waste and I use less dog food. That’s a plus for me. Even in my pups I have seen a great change in their level of playfulness and energy. Thanks!” Shane Ervin, Southern Man’s Kennel

Chose the Right Dog Food

“Hello. I just wanted to drop you people a line and thank you for doing such a good job producing a top-quality dog food. With all that has gone on with another dog food, it sure makes me feel confident that I have chosen the right dog food for my dogs. I am very fussy about the dog food I feed and Black Gold is the one I count on everyday. Thanks for a job well done.” Lloyd Frisbie

Satisfies Our Dogs

“We love what you do for us – manufacturing blends that go above and beyond when it comes to satisfying our dogs, Bubba and Zoey, and all your customers! Thanks!” Mark and Correen Klouda

Rottweilers More Active Now

“Hi. My name is Jim. I just want to commend you on your dog food. And I want to say thanks for having Black Gold on the market. I have been feeding it to my Rottweilers now for about two years. I start off feeding each litter with your dog food. Before, I was feeding them the other so-called top brands. And for the price and size of the bag, Black Gold is a bargain. My Rotts are more active now along with being healthier. Just thanks again for your dog food.”

Only Feeds Black Gold to Standard Poodles

“My name is Jan, and I raise Standard Poodles which I feed only Black Gold. I am very pleased with your dog and puppy food. I recommend that all of my buyers purchase a bag of your puppy formula for their new puppy. I have tried many dog food formulas and brands in the past and now that I have found and been using Black Gold (in the black bag for my adult poodles), I will continue to use and recommend your product for many years to come. Thank you for such a great dog food.”

Plans on Using Black Gold from Now On

“I have just recently purchased Black Gold Trainer’s Blend for my dogs. I am raising basset hounds and dashshunds. They are doing wonderful with it and I am totally pleased! It is also priced right and I love that. Do you by any chance offer puppy packets for me to give to my customers when they purchase a pup? I like to send the pup to his new home with the food I feed them. And I plan on using Black Gold from now on. Thank you so much for a good food at a good price.” Beth Jones

All Ben's Dogs Raised on Black Gold

“First off, I want to thank you for your great feed. All of my dogs have been raised on it since they were 8 weeks old and couldn’t be healthier or happier. Do you sell decals/stickers that I can put on my dog box to give you some free advertising? Thanks!” Ben Bertke

My Dogs Love Black Gold!

“Hi, my name is Todd Palmer I raise rat terriers and just started to feed Black Gold and they love it. Thanks a lot!”

Outstanding Results with Black Gold!

“I was introduced to your product about 2 months ago and started my 6-year-old Lab and 5-year-old Shorthair on it. The results have been outstanding. Not only has my Lab lost his winter fat, his coat has never looked better. He hasn’t looked this fit in a few years. I have been telling my associates that I run my dogs with about this every chance I get. I would like to request a catalog with shirts, hats, and accessories, if available, to show some of the skeptics that I am a firm believer in Black Gold. Keep up the good work.” Dave Henderson

Pit Bull Never Looked Better After Having a Litter!

“I own an American Pit Bull Terrier kennel, Rave Kennels. I started feeding my dogs Black Gold about 3 months ago. One of my females had a litter of puppies 2 days ago. She looks the best I have ever seen a female look after having a litter. Thanks for the great dog food!

Now Feeding Black Gold to Their Pit Bulls, Too

“I have been feeding Black Gold to my redbones for a few years, and we love it. But just recently (9-10 months ago), we have switched to it for our American Pit Bull Terriers. I will never feed them anything else!! We use the Black bag for all stages of their life and they look good, condition easy and don’t blow hot when we hunt hogs!  I’ll be trying the silver bag on a couple dogs that I’m showing this year as the judges want them lean and ripped. We will let you know how that goes. Anyway, just wanted to say thank you for making such a great product!”   Yours truly, William Jones, American Pride Kennels

Beagles Love Black Gold!

“I have 3 beagles that love your product. Every now and then, I have tried other dog food, but, every time, I come back to your feed because I can tell such a big difference in the look of my dogs. Their coats are much shinier and softer and they just look healthier overall. I will only feed Black Gold from now on.” Kim Flood-Hurley

Get in touch.

Contact Us

R. E. Deane
Roland Deane, distributor

Three Forks, Montana
(406) 285-4474 (click)


Your Black Gold Pet Food Distributor
Please contact us with any questions.
©2017 R.E. Deane